Here’s Peccy, the bizarre, beloved mascot you didn’t know Amazon had
- Fast Company
First of all, he is—I mean this as a statement of fact, not a criticism—a dumpy little blob. His arms are jointless, fingerless nubs. His legs are so vestigial that it’s not
But if Peccy ever devoted himself exclusively to promoting the Peculiar Ways, those days are long over: “He was everywhere,” says one ex-Amazonian, who found Peccy’s use in corporate communiqués a touch patronizing. A flyer distributed to prospective employees for a facility in Kenosha, Wisconsin, featured Peccy in a doctor’s coat (in a section about medical benefits) and fantasizing about money (in one about bonuses and Amazon’s Career Choice program, which covers training costs for high-demand occupations). Once hired, those recruits might have found him in their onboarding materials. From there, they could have acquired Peccy gear such as hats, T-shirts, socks, and water bottles.
— Nere (@Morb2) January 24, 2018
And oh, the pins. There are ones depicting Peccy as Superman, Wonder Woman, Harry Potter, Chewbacca, Sherlock Holmes, a ninja, both Mickey and Minnie Mouse, Mr. T, Richard Simmons, and multiple Game of Thrones characters, just to share a few examples that recipients have posted to the web. Some of these pins are given to employees for achievements such as perfect attendance—a feat more conscientious than peculiar, and evidence that Peccy is, as much as anything, an adorable manifestation of warm, fuzzy feelings about Amazon.
As far as I can tell, no central Amazon organization maintains tight control over Peccy and his image. Various arms of the company have commissioned multiple instances of Peccy baked goods, sculpture, and costumery, none of which are precisely alike and some of which prove that his deceptively simple form isn’t so easy to translate into other media. Still, he remains Peccy, even if he’s eight feet tall and made of balloons.
He also seems to transcend cultural boundaries with ease. As I pinged people who had posted Peccy imagery, I found myself talking to folks such as a woman in the Philippines who had helped her sister create Peccys wearing local outfits such as a Maria Clara gown for an Amazon employee contest. In Mexico City, artist Miguel Ángel Castillo Martínez has created ornate Huichol figures of Peccy, a process requiring a profusion of colorful beads, some epoxy, and about a month of labor. He says that the project began with a request from Amazon to “make something cool” and has one of the resulting Peccys up for sale with a price of $10,400.
If Peccy had a more clearly defined personality—avuncular like Rich Uncle Pennybags, say, or boisterous like Kool-Aid Man—he might not appeal to so many Amazon staffers in so many places. Which, after all, is his whole reason for being.